Email Marketing Crash Course
VIDEO #3. Behind the Scenes: How Email Marketing Really Works
Find out how home tv shopping can make your a better email marketer, why NOT being good at words is actually an advantage and the critical mindset shifts that may change the way you see selling forever.
Can I ask for a favor? Please tell us your biggest takeaway in the comments section below.
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When we write copy, aim to be understood not to impress. I used to think that for a writer to look good, he ought to use big words and flowery words. I didn’t know that simple words are more effective. Kaya ako natatagalan mag isip kasi ang iniisip ko yung words na pag nabasa ng readers ma impress sila at humanga, mali pala yun? Thank you for this Sir Allan.
My biggest takeaway is that you don’t need to say complicated words to sell. You only need simple words to get them to buy. I also realized that selling is not a competition but it needs to be a win-win situation for the both of you and the person you are selling it to.
My biggest takeaway is that you don’t need to say complicated words to sell. You only need simple words to get them to buy. I also realized that selling is not a competition but it needs to be a win-win situation for the both of you and the person you are selling it to.
Amen. We’re hard-wired to connect with stories. It’s been proven throughout history. Why stop now?
I really liked how you wire the mindset of your audience by letting them cherish their small wins and by also providing them highly valuable information. The biggest takeaway that I have with this lesson is that you have to write emails with stories that your customers can relate to. You have to make sure that you’re prioritizing simplicity and clarity over creativity.
[ People initially thought that this form of marketing is outdated. ] ~ You nailed it. Little do they know it’s value. I think it’s up to us to share it with them. 🙂
I love how you put principles into a very practical perspective. When I was just starting, I am confident of how good I am in communication. Little do I know that it takes more than good English grammar to win customers. And this video is a great affirmation of it. This is definitely something I can share to people I work with. 🙂 And thank you for bringing glory back to email marketing. People initially thought that this form of marketing is outdated. But thank you for putting the right words to describe just how powerful it is! 🙂