Email Marketing Crash Course
VIDEO #4. Mind Reading: How to Find Out What Your Market Wants And Give It To Them
IMPORTANT: This module holds 50% of the secret to making people buy from you. You’ll learn the 3 kinds of mind reading exercises that’ll allow you to talk to your prospect’s deepest need and make your competition irrelevant.
Can I ask for a favor? Please tell us your biggest takeaway in the comments section below.
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Definitely. That’s one of the best ways to make readers care without becoming ‘better at writing’.
Thanks for sharing that, Keith!
Research: Market and Competitor
For the market research, you can do surveys, interview calls, online research, and Engaging in the community. This will help connect more with your audience. Because your goal is to make them see that you’re taking them from point A to Point B
Competitor research is also equally necessary because you will know how to differentiate yourself from the competition, and why your market should choose you over them.
My biggest takeaway is that we need to know the pain points, and desires of our target market in order to know how to help them solve their problems. Also, we need to research our market and our competitor’s features and benefits so that we can position our product as the vehicle to solve their pains and make them reach their desires.
Thanks for sharing your thoughts, Kevin!
This is an awesome summary of how a copywriter and an email marketer should conduct research.
Key Takeaways:
– Make sure that you master first your product/service. Know its ins and outs and how it helps your target consumers.
– Know the pain points and desires of your audience. This will make it easier for you to connect with them.
– Lastly, check your competitors. Understand how their marketing works. From there, you’ll be able to find another angle that you can use so you and your goods will have an identity that separates you from your direct competitors.
That’s awesome, Alfonso! May I ask what in particular did you find mind-blowing?
wow mind blowing!