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Content Chokepoint

Based on the information you’ve shared and the little I know about you and your situation, the most expensive mistake hiding in your emails is what we call the Content Chokepoint

Now here's what that means. 

People who commit this mistake typically get stuck. 

They run out of things to say to their list. 

And even if they come up with a brilliant idea, the excitement is quickly replaced by the pressure to come up with something fresh the moment they hit send. 

This question lingers on their head like a black cloud:

“What do I send next?”

It’s a never-ending cycle of stress.

Their brain is always “on” 24/7.  

Yet the harder they think the more elusive their next great idea seems to be. 

If somebody looked for the word “frustration” in the dictionary, people would find a picture of you. 

But here’s one thing I want you to realize..



In fact, people love reading about the same stuff over and over. Just visit any bookstore (or Amazon) and you’ll quickly find an endless number of books on baking, fashion, self-improvement, and business. 

People buy multiple books on the same topic. In fact, I’d go so far to say that it's harder to find somebody who’s into baking and only has ONE BOOK on the topic. 

Catch my drift? 

Your audience will be glad that you talk about the same stuff over and over. 

What you’re really looking for are hooks and angles to talk about the same topic.  

Take for example, Avengers: Endgame is your topic.

There’s plenty of people reviewing the movie. 

So how do you stand out? 

You take the same topic and talk about it from a different perspective. 

So after doing a straight-forward Avengers: Endgame review, you can also produce…

  • 5 Best and 5 Worst Things in Avengers: Endgame
  •  Easter Eggs You missed in Avengers: Endgame
  •  The Ending of Endgame Explained

It’s the same topic divided in different ways. That’s how you maximize your knowledge and expertise without overextending yourself --- all while keeping your audience happy. 

That said, this approach is not without its pitfalls. 

In fact, one of the biggest mistakes of people who try this approach is as follows:

Now that you know how to find angles, it’s easy to fall in love with pumping out stand-alone emails that get noticed…

...but doing it without a proper strategy ignores the “exponential effect”

Let me explain...

Attention gets you in the game. 

Retention wins it. 

You must combine content with strategy to get your people coming back and in turn make you the “go-to” person in your market. Each email builds up to the next that makes the sequence as a whole exponentially more powerful than each email alone. Do this right and you’ll be top of mind when your readers are ready to become buyers. 

You see, left unchecked. This can cause burnout which leads to inconsistent emails that forces your hungry crowd to look elsewhere to get their fill. 

Open rates will drop... 

Engagement = non-existent...

Sales will plummet (except your competition. Ouch!)... 

Thankfully there are some practical and achievable steps you can take to avoid those outcomes and to create a high-converting email campaign with zero compromises. 

It all begins with having a Full Stack Email Plan that addresses 3 key areas: Ideation, Attention, Position.

Use this Plan to come up with endless email content that your readers care about, spotting juicy angles that make your emails stand out, and coupled with powerful authority positioning that make people want to buy from YOU. 

Now you might be wondering: 

How do you incorporate all THREE of these key points in your email specifically if you want to become the leader in your field without going crazy and without it taking over your entire life?

Well, this is what I do all day, every day…  helping coaches and course creators both new and experienced, to create that Full Stack Email Plan that fits their specific situation. 

And I just so happen to have a step-by-step training on this very topic... 

And because you've made the time to take this quiz and tell me a little about you and your situation, I'd love to hook you up with a 72-Hour access pass to watch this training now for FREE... 

It's called the 3 Insider Secrets to Writing Seductive Copy in Any Niche

So go ahead and do this now while you're on this page and you're thinking about it. 

Simply click the button below to claim your free 72-hour access pass and get instant access to the training. 

I'll see you on the other side minutes from this very moment.

NEXT STEP: Watch “3 Insider Secrets to Write Seductive Copy in Any Niche”

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