Your Quiz Results!
decoy dILemma
Based on the information you’ve shared and the little I know about you and your situation, the most expensive mistake hiding in your emails is what we call the Decoy Dilemma
Now here's what that means.
You'll benefit from what we call a "Total Client Immersion" where you go beyond the client's and start adapting the way they think.
This approach includes activities like consuming their existing content, reading transcripts of their calls, finding out what NOT to say (this is sneaky important) and interviewing the client to understand their beliefs and the “WHY” behind their action.
Aligning with their mission and adapting their mindset will go a long way.
Done right, you can commit mistakes with vocabulary but they’ll STILL recognize themselves in the copy...
Heck, they may even start speaking the way YOU write.
That said, this approach is not without its pitfalls.
In fact, one of the biggest mistakes of people who try this approach is as follows:
Focusing too much attention on nailing your client's voice can pull you away from what reader's actually want to hear from you.
Let me explain...
Yes, the emails should sound like your client...
... but it should represent the reader. (Tip: It's underlined, must be important)
It should reflect their pains, worries, hopes, and dreams. Things they actually care about.
You see, left unchecked. If your readers can't see themselves in your emails, they'll stop paying attention.
Open rates will drop...
Sales will plummet...
Client says goodbye…
Thankfully there are some practical and achievable steps you can take to avoid those outcomes and to create a high-converting email campaign with zero compromises.
It all begins with having a Full Stack Email Plan that addresses 3 key areas: Ideation, Attention, Position.
Use this Plan to come up with endless email content that your readers care about, spotting juicy angles that make your emails stand out, and coupled with powerful authority positioning that make people want to buy from YOU.
Now you might be wondering:
How do you incorporate all THREE of these key points in your email specifically if you want to find that delicate balance between nailing your client's voice and writing exactly what your readers want to hear.
And how to do it without going crazy and without it taking over your entire life?
Well, this is what I do all day, every day… helping coaches and course creators both new and experienced, to create that Full Stack Email Plan that fits their specific situation.
And I just so happen to have a step-by-step training on this very topic...
And because you've made the time to take this quiz and tell me a little about you and your situation, I'd love to hook you up with a 72-Hour access pass to watch this training now for FREE...
It's called the 3 Insider Secrets to Writing Seductive Copy in Any Niche
So go ahead and do this now while you're on this page and you're thinking about it.
Simply click the button below to claim your free 72-hour access pass and get instant access to the training.
I'll see you on the other side minutes from this very moment.
