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Spotlight Syndrome
Based on the information you’ve shared and the little I know about you and your situation, the most expensive mistake hiding in your emails is what we call the Spotlight Syndrome.
Now here's what that means.
People who suffer from this expect themselves to come up with fresh, interesting ideas on-demand.
On top of that, they expect everything they write should come out sounding like a polished, "send-ready" copy that people just can't help to read.
That's a high bar even for the best email copywriters.
Now there's the funny thing...
There’s an Easy Fix to Writing Killer Copy (and It Has Nothing to Do With Writing Better)
It's all about asking the right questions.
You see, when we think of writing an email, people often default to asking "What do I write next?".
If we take a closer look, it implies that the responsibility to come up with content people love to read rests entirely on the shoulders of the writer.
When in fact, nothing could be further from the truth.
Our goal is not to 'create' but to find out what they're already interested in and shine a light on that.
So what we should do is turn the spotlight from us, and put it squarely on our reader by asking: "How can I serve?"
Subtle shift.
Massive implication.
Imagine speaking to dog-owners:
Mediocre copy with faulty vocabulary about things they care about like potty-training will always outconvert A-level copy with impeccable grammar about dancing the Macarena.
Relevance > Creativity
So don't worry about using fancy words or injecting humor.
Stop being a "creator” and start becoming an "investigator". (Tip: It's underlined, it must be important)
That will skyrocket your conversions more than any "slick" copy can.
That said, this approach is not without its pitfalls.
In fact, one of the biggest mistakes of people who try this approach is this:
Knowing what topic lulls them to thinking that if I write it, they shall read. What they don't realize is choosing the topic "gets you in the game".
But winning it is a whole different ball game.
The inbox is a cut-throat playground for attention.
So if you show up with a plain vanilla subject line coupled with an email devoid of any personality or conviction, you'll be promptly ignored.
You see, left unchecked.
You can spend hours on end writing content-rich emails for your readers.
But if you fail to inject powerful persuasion triggers that break through the noise and capture people's fascination then your email will be part of the graveyard called "unread emails".
Subscribers forget you...
Open rates will drop...
Sales will plummet...
Thankfully there are some practical and achievable steps you can take to avoid those outcomes and to create a high-converting email campaign with zero compromises.
It all begins with having a Full Stack Email Plan that addresses 3 key areas: Ideation, Attention, Position.
Use this Plan to come up with endless email content that your readers care about, spotting juicy angles that make your emails stand out, and coupled with powerful authority positioning that make people want to buy from YOU.
Now you might be wondering:
How do you incorporate all THREE of these key points in your email specifically if you want to write persuasive emails confidently and stop living the #BackspaceIsLife routine.
And how to do it without going crazy and without it taking over your entire life?
Well, this is what I do all day, every day… helping coaches and course creators both new and experienced, to create that Full Stack Email Plan that fits their specific situation.
And I just so happen to have a step-by-step training on this very topic...
And because you've made the time to take this quiz and tell me a little about you and your situation, I'd love to hook you up with a 72-Hour access pass to watch this training now for FREE...
It's called the 3 Insider Secrets to Writing Seductive Copy in Any Niche
So go ahead and do this now while you're on this page and you're thinking about it.
Simply click the button below to claim your free 72-hour access pass and get instant access to the training.
I'll see you on the other side minutes from this very moment.
