Marc Allen

March 25, 2021

In writing the email sequence, what he did was to watch the masterclass of John Pagulayan about 8-figure email launch, which can be found inside Inbox Society.


“Yung video ni John, finollow ko lang yun and then I started a template. I’m more of a guy kasi na di ako masyado nag-aantay ng someone to help me but if there’s a sample already I try to figure things out.


Yung sequence namin I think in 2 weeks nagsend lang kami ng emails 3x a week, so mga 6 emails. I think mga 7 or 8 pala kasi yung last day siempre dun yun closure, last call so I had a couple of emails.”


And when it comes to writing emails, this is what Marc says.


“The way I write emails is more of like three things talaga: the first one is I always look for the symptom kung nasaan sila ngayon and because that is what will get their attention, so if they’re talking about money then I will talk about money pagdating sa subject line ng email.


But yung pagkuha ng attention is just 5% ng buong email ko. Then the next part is more of shedding some light, more of giving them some AHA moment, shedding some light on their current problems and helping them see the problem a bit differently.


And then yun ending pa din is more on just writing stories, metaphor or an analogy that will reaffirm yung point ng sinasabi ko and then call to action. Ganun yung framework sa akin and alam ko maraming different frameworks pero for me, di ko naman nakakabisado lahat ng frameworks. So ako I stick to that kind.”